Tag Archives: brand

The Amazing Marvel Brand

The Amazing Marvel Brand

Marvel is certainly one of the most iconic and popular brands at present and the string of recent blockbuster movies inspired by Marvel’s most-loved creations has only served to further cement the status of this hugely successful trademark. It seems that almost every product that is touched by the Marvel brush is sure to become an instant hit with fans of the franchise and in this article we take a look at some of the merchandise and products that have benefited from their affiliation with the brand.
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The Marvel Universe

Whether you were introduced to the Marvel universe through the medium of comic books or the cinema, there is no denying the extent to which the characters from the Avengers, the X-Men or the Guardians of the Galaxy have captured our imaginations and infiltrated popular culture. The rate at which the Marvel Cinematic Universe expands is matched by our growing superhero mania. The number of LARP groups dedicated to re-enacting major scenes from their favourite Marvel comic book series attests to the influence this franchise has cultivated. The intersecting plotlines that characterise the Marvel universe allow the filming side of the franchise to continue to churn out blockbuster movies, while the merchandise side of the company flourishes. While we wait in anticipation to see what Tony Stark, Thor, the Hulk and Captain America get up to in the Avengers: Age of Ultron, let’s take a look at some of the gadgets, apps and games that you can play or buy to help keep you connected to the Marvel universe. Continue reading The Amazing Marvel Brand

Brand Irony

Brand Irony

Sharad Haksar  takes pictures of people in close proximity to advertisements of popular brands. Someone urinating next to a Nike slogan exhorting them to “Just do it.” Or a toothless Indian gentleman standing in front of a stack of Colgate boxes that promise “strong teeth.” His work show us how advertising gets co-opted by its environment (specially in countries of the third world), for good or for ill.

 

brand irony nike just do it Continue reading Brand Irony