The billboard is one of the highly effective advertisement strategies. When driving along the road, highway, interstates, city center and the business district street, the billboard use quick-witted slogan and the eye-catching image receive driver’s attention. The messages must be simple, effective and creative in order to attract driver attention in a second.

Sharad Haksar  takes pictures of people in close proximity to advertisements of popular brands. Someone urinating next to a Nike slogan exhorting them to “Just do it.” Or a toothless Indian gentleman standing in front of a stack of Colgate boxes that promise “strong teeth.” His work show us how advertising gets co-opted by its environment (specially in countries of the third world), for good or for ill.

Ever wonder what your toys do when you're not around watching over them? Star Wars fan and photographer Stefan brings to life his stormtrooper action figures in a series of photos he's taking every day for a year. His stormtroopers are capture on film undergoing dangerous adventures, playing games, hanging out with monkeys and more. Here are some of the best moments in this project.

A swimming pool on water, that is something you don’t see every day.

List of 10 most bizarre items thrown on a football (soccer) pitch.

Here's a list of 10 conservative anti-gay activists who turned out to be gay themselves.

Sunken treasures, marine animals and man-made structures all make up the mysterious depths of the underwater world. At one time or another, we’ve all wondered what it would be like to experience life below the surface. With numerous remarkable ports of call in the works or already open for business—Fiji’s futuristic Poseidon Undersea Resort is set to open in 2010 and Key Largo’s Jules’ Undersea Lodge has been accepting guests for years—the dream may be realized sooner than you think.

Project "Earth from above", from photograph Yann Arthus-Bertrand, contains more than 500,000 aerial  photos that have been taken in 100 countries from all over the world. Here you will find a selection from them.